THE DESIGNER'S VISION
“As a Finnish-Italian, I believed we could learn from the ethos and values of certain northern European countries. To me, sustainability is a phenomenon that goes beyond the clothing industry. At Par.co we try to show that there is an alternative model includingboth environmental sustainability and ethical relationships with suppliers, clients and partners. It’s about thinking in moral terms, not only business terms”
MATTEO
A DISTINCTIVE LANGUAGE
Par.co Denim was founded in 2014 by two cousins with the goal of creating high-quality jeans made in Italy through a sustainable and responsible approach. The brand's name itself, an acronym for Parimbelli Cousins, reflects its origins and the bond that inspired its journey.
From the very beginning, the brand chose to rethink the entire denim supply chain. From the selection of raw materials and accessories to the choice of suppliers, collaborators, and partners, every decision is guided by values of sustainability, environmental responsibility, and respect for the dignity of the people involved in the production process.
All Par.co Denim jeans are locally made in Italy using sustainable raw materials, fibres, and washing techniques through production processes designed to minimise environmental impact. The goal is not only to create high-quality products, but also to promote greater awareness of the value of responsible manufacturing and the importance of choosing garments that are made to last.
DENIM WITH A LOWER IMPACT
With Par.co Denim, every garment is created through a supply chain designed to combine quality, responsibility, and durability. Carefully selected materials, local production, and sustainable processes come together to create jeans made to be worn for years to come.