A new chapter in Haute Couture
NEXTCOUTURE
At NextCouture, artisanal craftsmanship and technology come together to create a unique creative experience. Thanks to the digital configurator and Artificial Intelligence functions, you can not only imagine but also see your unique garment. For the first time in the history of luxury fashion, style is in your hands. Enter NextCouture: welcome to the Future
A look for every occasion
New arrivals
Innovation and sartorial luxury
Our brand
NextCouture presents AVA with a unique mission to redefine the concept of customisation in fashion.
An Experience for Businesses and Individuals
Exclusive membership
NextCouture has developed a membership system to build a unique synergy between customers and the brand, enriching the experience with creativity, personalisation, and innovation.
Our ethical commitment
The Future of Fashion is Sustainable
Selling only customised garments is also an ethical decision – a piece is made only when it's wanted and purchased.
This approach avoids unnecessary use of often-polluting production processes, prevents waste of raw materials on items that may never sell, and – most importantly – reduces the creation of waste that would otherwise need to be disposed of.
A one-of-a-kind garment made just for you is also a more meaningful choice – something you'll treasure for years and might even pass on to loved ones.
Fashion can be responsible – and each of us can choose who we want to support.
Beyond digital
With our ongoing growth, NextCouture is entering the most prestigious boutiques and partnering with luxury hotels – offering fully tailored experiences.