NextCouture: a new chapter in high fashion

Article written by: SuperZoom NextCouture was set up with the mission to rewrite the rules of luxury fashion. Thanks to technology, sartorial customisation becomes an immediate and immersive experi...

NextCouture wins the "Start up exploit" award

Article written by: Il sole 24 Ore NextCouture is one of the winners of the HTSI luxury start up award in the "Start up exploit" category. The startup has enormous growth potential thanks to the us...

Best Luxury Startup Award

Article written by: Altagamma   Il Sole 24 Ore reports on the first edition of the hashtag#HTSIBestLuxuryStartUpAward, which concluded a year of celebrations for the 10th anniversary...

NextCouture: customised and sustainable fashion for the future

Chiara Torino presents NextCouture, a tech startup that offers customisable garments through an algorithm, addressing the needs of dissatisfied consumers while promoting sustainability and emotiona...

AI: A revolution in fashion worth $250 billion

Article written by: Alice Merli The value of profits that technological innovation could bring to the sector within five years, according to mckinsey & co. According to deloitte, the percentage...

Do we need a luxury slowdown?

Article written by: Vogue Business   Do we need a luxury slowdown?Luxury hashtag#fashion’s slowdown may be a shock to the stock market, but there is an upside. A slowdown is exactly what hashtag#su...

How can brands sell sustainable fashion, sustainably?

Article written by: Vogue Business.   Would you ever buy a garment without seeing a photo of it first? Last week, Swedish brand Asket invited its customers to do just that in a three-day “experimen...