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Haute Couture of the Future

NextCouture

Our values

EXCLUSIVITY

NextCouture aims to restore a sense of exclusivity to luxury fashion – enabling the creation of truly unique and unrepeatable pieces, each one a reflection of the customer's personality and creativity.

You are unique

Global COMMUNITY

NextCouture is more than a shopfront or a boutique. We don't just sell products. NextCouture is a Community – united by a shared appreciation for beauty, the desire to wear something one-of-a-kind, and the aspiration to enjoy dedicated, exclusive experiences throughout the journey of designing and purchasing a garment.

SUSTAINABILITY

At NextCouture, we believe that luxury fashion can be made responsible. Providing access to unique and exclusive garments becomes sustainable through our production model – no
manufacturing process or use of raw materials is initiated unnecessarily, and no waste (such as unsold stock or returns) is generated.

We craft your one-of-a-kind garment only when it has been chosen and purchased – when we know it's being lovingly awaited at home, ready to be worn.

More than a platform: a creative ecosystem

Membership

NextCouture's membership options allow users to personalise their involvement in the Community: from simple browsing to purchasing custom garments, accessing dedicated configuration options, enjoying editorial content, and participating in digital and physical events organised by brands or influencers on the platform.

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Redefining Haute Couture

NextCouture was created with the mission of rewriting the rules of high fashion. Thanks to
technology, bespoke tailoring becomes an immediate and immersive experience, empowering you with creative control. Make every model offered by the brands unique and bring your exclusive, unrepeatable creation to life.

The Platform

On NextCouture, you'll find the most advanced technology to visualise your custom garments in every detail, even in motion. It will be as if the garment is right in front of you. We want you to experience it as if you were holding it in your hands. At the same time, we want you to fully express your unique style, choosing every element of your garment and creating your one-of-a-kind combination.

Depending on your membership, you can also customise your Avatar or the measurements of
your chosen piece and access additional immersive features, thanks to Artificial Intelligence.

A TRUE COMMUNITY

  • Through our membership access system, we aim to make NextCouture a unique space to share beauty, creative flair, and ethical values.
  • We'll create unforgettable experiences together, tailored to you, our members, and your aspirations and personality.
  • Together, we'll build the place "where it all happens" in fashion: the future is here – create it with us.